When it comes to being successful in the free-to-play games market, a title has to have more than just addictive gameplay: it needs to feature elements that encourage the player to spend money and to return to the game on a daily basis. A few games have done well in achieving this, though most fail in some regard. To understand the difference between a hit game and one that misses the mark, it can be instructive to look at a game such as Super Battle Tactics, an interesting game with some evident flaws which currently hinder its potential.
Super Battle Tactics is a casual, turn-based strategy game for mobile devices developed by DeNA Vancouver. The premise of the game is that the player is competing on “Tank TV”, a game show where a winner-takes-all battle ensues between two teams of tanks. Much like real-world game shows, everything is designed to be over-the-top, from the music to the vehicles to the hosts themselves. The core gameplay is fairly simple in that it consists of building, upgrading and battling your team of tanks against an online opponent’s. It is within each of these gameplay modes that one can see DeNA Vancouver’s attempt at addictive gameplay mechanics, opportunity for monetization and hook to bring the player back to the game. (more…)